Why Are French Businesses Lagging in the Digital Race?
Did you know France’s GDP growth rate was only 0.9% in 2015?
While European neighbors are experiencing a digital boom, French companies seem to be playing catch-up.
The reason?
A glaring lack of digital initiatives, including web and mobile app development.
This article delves into the digital landscape of France and how adopting mobile development services can bridge the gap between French businesses and consumers.
The Digital Economy of France in Numbers
A Snapshot of the Current Situation
In 2013, the digital economy contributed 5.5% to the French GDP. It’s expected to rise to 7% by 2020, which equates to €180 billion.
However, this lags behind other leading European countries where the digital economy is expected to contribute 9.7%.
Why is France falling behind?
What the Data Reveals
- 80% of French households have internet access.
- France ranks first in fixed broadband connections.
- It has the fifth-largest base of smartphone and tablet users in Europe.
- 60% of consumers in France shop online.
Clearly, there’s an untapped opportunity for French businesses to leverage these digital strengths.
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Digital Barriers: What’s Holding Back French Businesses?
According to a 2015 McKinsey survey, French executives cite structural issues like labor laws and a lack of digital skills as barriers to digital adoption.
Companies that failed to go digital saw a 20% decline in net income. On the flip side, businesses that successfully adopted digital initiatives saw a 40% increase in profits.
Must-Take Digital Initiatives for French Businesses
Embrace Enterprise App Development
With 60% of consumers shopping online, French businesses should consider enterprise application development. Mobile development services can create direct channels to consumers, especially on tablets and smartphones.
Implement Business Intelligence
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Adopt Cross-Platform Development
Businesses need to offer consumers a choice in how they interact. A cross-platform approach ensures users have a seamless experience, regardless of the device they use.
The Payment Revolution: EMV vs. NFC
Europe has been using EMV payment technology for over six years, providing a secure way to conduct transactions.
Recently, the EU has moved towards Near Field Communication (NFC) payments, another leap in secure and convenient transactions.
The U.S., however, is still catching up.
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Conclusion: Time for French Businesses to Go Digital
The writing is on the wall. French businesses have all they need to succeed in the digital landscape.
What’s missing is the initiative to adopt digital technologies that consumers are already using.
By embracing custom mobile development services, French businesses can unlock new avenues of growth and customer engagement.
Next Steps
Ready to go digital? Look for custom mobile development services that align with your business goals and consumer expectations.
