The Hidden Costs of Using Wix
Did you know that “free” can be deceiving?
If you’re thinking of using Wix to build your website, you may want to reconsider.
Sure, Wix offers free plans, but these can end up costing you more in the long run.
Let’s dive into why a professional web development company is the real deal.
Table of Contents
- Wix’s Illusory Free Offering
- The Real Cost: A Case Study
- Why Choose a Professional Web Design Company
- Conclusion: Making the Right Choice
Wix’s Illusory Free Offering: It’s a Trap!
What Do You Get for Free?
Wix dazzles with its free base offering, a strategy also used by Mailchimp.
However, there’s a catch.
The free plan comes with Wix branding all over your site, and you can’t integrate essential tools like Google Analytics without upgrading to a premium plan.
App Store and Hidden Costs
Wix offers an ‘app store’ where you can add functionality to your site.
While many of these apps start free, they often require you to pay for advanced features. And remember, the more apps you add, the higher your costs go. Learn more about hidden costs in SEO.
The Real Cost: A Case Study
The Garage Owner’s Tale
Let’s consider a garage owner who chose a cheap website design, similar to a Wix-built site.
Initially, he saved money, but over four years, he lost approximately $41,600 in revenue because his site wasn’t optimized for search engines. Check out more such cases here.
The Math Behind the Loss
Here’s a quick breakdown of the loss:
- Average workshop work: $200
- Lost jobs per week: 1
- Lost revenue per year: 52 \times 200 = $10,400
- Total lost revenue over 4 years: 4 \times 10,400 = $41,600
This cost doesn’t even account for the lifetime value of a customer, which would undoubtedly be much higher. Discover more on SEO impacts here.
Why Choose a Professional Web Design Company
SEO Optimization
A professional web design company understands the nuances of SEO.
Your website will not just look good; it’ll also rank well in search engine results. Learn how SEO focuses on brand building.
Customization and Scalability
A custom-built site is tailored to your business needs and can scale as your business grows.
Whether it’s integrating a new payment gateway or adding a blog, customization is easier. Check out our web solutions for your brand.
Ongoing Support
Professional companies provide ongoing support and maintenance, ensuring your website remains updated and secure.
Conclusion: Making the Right Choice
In a nutshell, while Wix might seem like a cost-effective solution, the long-term losses outweigh the initial savings.
Hiring a professional web development company not only optimizes your site for SEO but also offers customization and ongoing support. Read more on why custom web design is the future.
Next Steps: Before you decide, weigh the pros and cons carefully.
Your choice will directly impact your business revenue, so make it count.
This article aims to provide a comprehensive guide to making an informed decision for your web design needs. We’ve highlighted real-life cases, costs, and the benefits of choosing a professional over a DIY solution. Make the choice that’s right for you.
