With a generous portfolio of services (SEO, Google and Facebook Ads campaigns, online reputation and conversion rate optimization), LiMiT has proven that goals can be achieved when working professionally.
Moreover, being aware that one of the success factors is communication, the agency’s representatives consider it appropriate to explain to the clients why the solutions they propose are the right ones and how they can contribute to the increase of the client’s company revenue that LiMiT promotes in online environment.
Through a series of articles whose essential role is to help all those who own businesses online, to understand which are the most capable weapons of promotion, LiMiT presents at the same time its activity – very comprehensive, therefore. From the category of the most useful advertising tools, the advertorial could not be lacking, an article, in fact, that combines in a whole unit the journalistic style with the advertising one.
What is the advertorial and what is its most appropriate form?
Admittedly, the ad is a very effective variant of the advertising type. After all, there is no rule that requires that an advertisement must necessarily look the most common, so well known banner. Basically, advertising is a term defined as a small article that recommends a certain product its service. However, no one says that the ad should be limited to a few lines. On the contrary, many online consumers like to read an advertisement that looks like an editorial. In this idea, many are those who are just looking for such a form.
Thus, specialists in online advertising know that in the marketing of knowledge it is important and, more importantly, that the products and services should be described in detail, the purpose being determined by the consumer’s need to be well informed. And if all these considerations are known and absolutely real, it can be concluded that an admonition, regardless of its tone – laudatory, neutral, persuasive or manipulative – can be considered a very important communication tool.
A well-structured and well-designed advertorial regarding the text and information it proposes, it pursues objectives, is based on a form in accordance with the communication environment and targets a certain audience, which must invite them to access the products and / or the services of a company.
The advantages of an advertorial in the process of obtaining more clients are notable, summarizing and mentioning only a few of these:
- bring to the attention of the general public the company about which the story is made, its products and services;
- it influences, contributing massively to the formation of positive opinions, because from a warning there is no missing information on the company’s performance;
- an advertorial also contributes to the generation of leads (prospectuses that will turn into customers);
- generates positive results, online branding, because the ad is indexed by Google (or other search engines) and is returned as a result when a potential customer looks for details about the company, which thus enjoys greater credibility.
It is obvious that a well-written text, resulting from the positive side of what a company offers, regardless of its profile, will attract customers eager to invest in its products and / or services.
